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How do I create a tracking link in WordPress?

How do I create a tracking link in WordPress?

How to Create a Tracking Link in WordPress

You could have needed to make tracking links if you manage a WordPress website or blog in order to track the success of your advertising campaigns, gauge user engagement, or evaluate the efficiency of your marketing tactics. Links that track user behavior provide you access to insightful information that can be used to boost your online presence. This thorough article will take you step-by-step through the process of creating tracking links in WordPress. How do I create a tracking link in WordPress?

How do I create a tracking link in WordPress?
How do I create a tracking link in WordPress?

Understanding Tracking Links and Their Importance

Tracking links are short pieces of code that you can append to a URL. They are often referred to as UTM (Urchin Tracking Module) parameters. When someone clicks on the link, these parameters provide you the ability to gather information about the source, medium, campaign, and other pertinent details. The efficacy of your marketing initiatives, such as social network posts, email campaigns, or banner adverts, can then be ascertained by analyzing this data.

Step-by-Step Guide to Creating Tracking Links

1. Define Your Tracking Parameters

Defining the metrics you want to track is crucial before you start constructing tracking links. These variables consist of:


Source: The website or social media account where the link will be posted, like “Facebook” or “Twitter.”
The traffic’s medium is its type, such as “social,” “email,” or “cpc” (cost-per-click).
The name of the particular campaign you are waging.
Content (optional): When A/B testing various iterations of the same link, this parameter is frequently used.
Term: Usually employed in sponsored search to track keywords.

2. Generate the Tracking Link

You can make a tracking link using the free “Campaign URL Builder” tool from Google. This is how:

In your browser, use the Google Campaign URL Builder.
In the “Website URL” area, type the URL of the webpage you want to link to.
Include all essential and optional information, including source, medium, and campaign.
The program will automatically create the tracking link in the “Generated URL” field as you enter the parameters.
Copy the tracking link that was created.

3. Shorten the Tracking Link

The created tracking link may appear lengthy and complicated even if it has all the UTM data. Use a URL shortening provider like Bitly or TinyURL to make the link more aesthetically pleasing and user-friendly. You can get a shortened, branded link that refers to the original tracking URL by pasting your tracking link into the service.

4. Incorporate the Tracking Link into WordPress

It’s time to include your tracking link in your WordPress article after you have it prepared. Here are some techniques you can employ:

Links: You can make a link if you’re included the tracking link in text or photos within your posts or pages. In the WordPress editor, select the text or picture, click the “Insert/edit link” option, and then enter your tracking link into the URL field.

Buttons or Call-to-Action (CTA) Boxes: To draw attention to your tracking link, develop buttons or CTA boxes with the help of WordPress plugins like “Button Block” or “Ultimate Addons for Gutenberg.” Put your tracking URL in the link box of the button or CTA block after inserting it.

Widgets or Banners: You can use custom widgets or banner plugins to prominently display the tracking link on your website. Depending on how your site is designed, these can be added to sidebars, headers, or footers.

5. Monitor and Analyze Data

tracking link in WordPress

Once your tracking link is operational, you can start keeping an eye on its effectiveness using programs like Google Analytics. Track performance indicators for your campaigns, including clicks, conversions, bounce rates, and user behavior. Adapt your tactics in light of the data you gather to improve your outcomes over time.

Best Practices for Using Tracking Links

Consistency: To maintain reliable data tracking, keep your UTM parameters’ names the same throughout all of your campaigns.

Avoid Overloading: Adding too many parameters to your links can make them appear cluttered and unclear.

Testing: Check your tracking links to make sure they’re functioning properly and leading users to the right place before launching a campaign.

Update Content: Be sure to update the tracking links if you need to make adjustments to your campaigns or tracking settings.


WordPress tracking links are a potent tool for gauging the success of your internet marketing campaigns. You can learn a lot about user behavior and improve the performance of your website by inserting UTM parameters into your links and using tools like Google Analytics. To create and use tracking links on your WordPress website successfully, follow the step-by-step instructions provided in this article. Keep informed, evaluate the data, and watch how intelligent optimization makes your online presence flourish. For web designs for logistics read on.

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